Dairy Queen & Binibining Pilipinas 2016 Winners partner
for back to school program

Dairy Queen, the country’s favorite Ice Cream brand partnered with this year’s Binibining Pilipinas winners for a Back To School Project Upside outreach program on Wednesday, June 1 at Barangay 129, Balut in Tondo, Manila. Despite their hectic schedules, the newly-crowned Binibini Queens, Miss Universe Philippines 2016 Maxine Medina, Bb. Pilipinas-International 2016 Kylie Verzosa, Bb. Pilipinas-Intercontinental 2016 Jennifer Hammond; Bb. Pilipinas-Supranational 2016 Joanna Eden, Bb Pilipinas Globe 2016 Nichole Manalo, Bb Pilipinas Grand International 2016 Nicole Cordoves, graced the program to help in the distribution of school supplies to 200 kids.
The Binibinis also joined the kids as they were entertained with storytelling and magic show presentations. Dairy Queen & Taco Bell provided refreshments to cap off the fun-filled day. “We want our Binibinis to inspire the young generation today to never take education for granted. This outreach program sends out a strong message to the youth that education is very much essential in reaching their dreams and in shaping their future”, Lorent Martin Adrias, Dairy Queen Senior Marketing Manager shared.
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